CEO Jensen Huang Visits Akihabara to Announce SEGA-NVIDIA RTX Spark Collaboration

NVIDIA CEO Jensen Huang traveled to Tokyo's Akihabara district on July 15 to personally announce the company's renewed partnership with SEGA, bringing SEGA titles including Virtua Fighter Crossroads to the RTX Spark platform. The announcement was held at the historic SEGA Akihabara arcade (now GiGO Akihabara 3), with Huang appearing alongside SEGA CEO Haruki Satomi, COO Shuji Utsumi, Virtua Fighter creator Yu Suzuki, and former SEGA President Shoichiro Irimajiri. The location choice was deliberate — Akihabara's arcade district holds deep significance for both companies, serving as the birthplace of the original Virtua Fighter arcade experience that first brought NVIDIA and SEGA together three decades ago.

RTX Spark is NVIDIA's Arm-based superchip designed for slim Windows laptops and compact desktop PCs, combining a custom 20-core Grace CPU with an RTX 5070-class Blackwell GPU and over 1,000 TOPS of AI acceleration. The collaboration between NVIDIA and SEGA dates back to 1996, when NVIDIA's NV1 chip served as the foundation for the PC version of Virtua Fighter — one of the world's first 3D fighting games. SEGA plans to expand RTX Spark support across its flagship franchises including Virtua Fighter Crossroads, which will launch as one of the first titles optimized for the platform, alongside commitments to bring "Legendary SEGA games" to RTX Spark systems.

For Canadian PC enthusiasts, the Akihabara announcement carries particular significance as RTX Spark prepares for its Fall 2026 launch in Canada through six major OEM partners including Microsoft, ASUS, Dell, HP, Lenovo, and MSI. SEGA's franchises — Virtua Fighter, Sonic, Like a Dragon (Yakuza), and Persona — maintain strong followings among Canadian gamers, and native RTX Spark optimization means these titles could deliver superior performance compared to running through x86 emulation. The Inven Global report adds an additional perspective to the growing RTX Spark gaming ecosystem, following similar coverage from Gadget Pilipinas, Tom's Hardware, and GamesBeat that documented the July 15 Akihabara event from different angles, collectively demonstrating the breadth of publisher and media interest in NVIDIA's Arm-based PC platform ahead of its consumer launch.